The Top 15 Product Survey Questions: a Guide for Product Managers

Product surveys are indispensable tools in the product management toolbox. They provide crucial insights that can help shape product development and marketing strategies. The right questions can uncover deep truths about customer satisfaction, product usability, and future demand. Here’s a compilation of 15 strategic questions to include in your next product survey:

1. What motivated you to purchase our product?
2. How often do you use our product?
3. What features do you use the most?
4. Is there anything about our product that you find unnecessary or not useful?
5. How would you rate the value for money of the product?
6. How satisfied are you with the product?
7. Would you recommend our product to others? Why or why not?
8. What improvements would you suggest for our product?
9. Did you encounter any problems with our product?
10. How well does our product meet your needs compared to other products you’ve tried?
11. What additional features would you like to see in future updates?
12. How easy is it to use our product?
13. How responsive has our customer service team been to your needs?
14. Would you consider buying from us again?
15. How do you generally find out about updates or news regarding our product?

With that out of the way, let’s go through each question and why it’s worth asking them.

A List of 15 of the Best Product Survey Questions

1. What motivated you to purchase our product?
   • Why ask it? Understanding the reasons behind a purchase can highlight what drives sales and inform targeted marketing strategies.
2. How often do you use our product?
   • Why ask it? This question helps gauge the product’s role in a customer’s daily life and can be crucial for product positioning and lifecycle analysis.
3. What features do you use the most?
   • Why ask it? Identifying the most popular features can guide where to focus development resources to enhance the user experience.
4. Is there anything about our product that you find unnecessary or not useful?
   • Why ask it? This feedback can streamline product features, reducing complexity and focusing on what truly matters to users.
5. How would you rate the value for money of the product?
   • Why ask it? This question assesses perceived value, which is critical for pricing strategy adjustments.
6. How satisfied are you with the product?
   • Why ask it? Satisfaction levels are strong indicators of customer retention, repeat business, and word-of-mouth potential.
7. Would you recommend our product to others? Why or why not?
   • Why ask it? Recommendations reflect customer loyalty and satisfaction, and understanding the reasons behind them can amplify positive testimonials or address negative perceptions.
8. What improvements would you suggest for our product?
   • Why ask it? Direct suggestions from users are invaluable for continuous product improvement and innovation.
9. Did you encounter any problems with our product?
   • Why ask it? Identifying issues early can help in quick resolutions, preventing negative reviews, and improving user satisfaction.
10. How well does our product meet your needs compared to other products you’ve tried?
    • Why ask it? This comparative question can shed light on competitive advantages or weaknesses.
11. What additional features would you like to see in future updates?
    • Why ask it? Knowing what features customers expect next can guide development priorities.
12. How easy is it to use our product?
    • Why ask it? Usability is a key driver of customer satisfaction and can influence the adoption rates of a product.
13. How responsive has our customer service team been to your needs?
    • Why ask it? Insights into customer service experiences can enhance support strategies and improve overall customer satisfaction.
14. Would you consider buying from us again?
    • Why ask it? This question probes into customer loyalty and the likelihood of future sales.
15. How do you generally find out about updates or news regarding our product?
    • Why ask it? Understanding communication effectiveness can help optimize channels for announcements and marketing.

Conclusion

By incorporating these 15 questions into your product surveys, you can gather comprehensive insights that fuel informed decision-making. Each question is designed to unlock specific values and perceptions from your customers, providing a solid foundation for ongoing improvement and marketing strategies.

Remember, the goal of a product survey isn’t just to ask questions but to act on the insights provided by your respondents, continually refining your product to better meet their needs and expectations.