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A Guide to Crafting Customer Feedback Survey Questions

Understanding customer needs and expectations is a crucial aspect of any business. One of the most effective ways to gather this information is through customer feedback surveys. However, the success of these surveys largely depends on the quality of the questions asked. In this guide, we will delve into the art of crafting effective customer feedback survey questions.

Importance of Customer Feedback Survey Questions

Customer feedback survey questions serve as a bridge between businesses and their customers. They provide valuable insights into customer satisfaction and expectations, helping businesses improve their products, services, and overall customer experience.

Moreover, these questions can help identify potential issues before they escalate, allowing businesses to proactively address them. They can also highlight areas where the business is performing exceptionally well, providing opportunities for further enhancement and innovation.

Types of Customer Feedback Survey Questions

There are several types of customer feedback survey questions, each serving a unique purpose. Understanding these types can help you craft a comprehensive and effective survey.

Open-Ended Questions

Open-ended questions allow customers to express their thoughts and feelings in their own words. They provide rich, qualitative data that can reveal deeper insights into customer experiences. For example, a software development company might ask, “What features would you like to see in our next update?”

Close-Ended Questions

Close-ended questions provide customers with specific response options, making them easier to analyze quantitatively. They are ideal for gathering specific information or measuring customer satisfaction levels. For instance, “On a scale of 1-10, how would you rate our customer service?”

Rating Scale Questions

Rating scale questions ask customers to rate a particular aspect of your business on a numerical or descriptive scale. They are useful for measuring customer satisfaction, product quality, and other factors. An example could be, “How would you rate the usability of our software on a scale from ‘Very Difficult’ to ‘Very Easy’?”

Creating Effective Customer Feedback Survey Questions

Creating effective customer feedback survey questions requires careful thought and planning. Here are some key considerations to keep in mind.

Clarity and Simplicity

Questions should be clear, concise, and easy to understand. Avoid using jargon or complex language that might confuse your customers. For example, instead of asking, “How do you perceive the functionality of our software’s user interface?”, you could ask, “Is our software easy to use?”


Ensure that each question is relevant to your survey’s objective. Irrelevant questions can frustrate customers and lead to incomplete responses. If your goal is to improve your software’s user experience, focus on questions related to usability, functionality, and user satisfaction.


Questions should be neutral and unbiased to avoid influencing customer responses. For instance, instead of asking, “Don’t you love our new feature?”, ask, “What do you think about our new feature?”

Examples of Effective Customer Feedback Survey Questions

Here are some examples of effective customer feedback survey questions for a software development company:

  1. “How would you rate your overall satisfaction with our software?”
  2. “What features do you find most useful?”
  3. “What improvements would you suggest for our software?”
  4. “How likely are you to recommend our software to a colleague or friend?”
  5. “How would you describe your experience with our customer support?”


Customer feedback survey questions are a powerful tool for understanding customer needs, expectations, and perceptions. By crafting clear, relevant, and neutral questions, you can gather valuable insights to improve your products, services, and customer experience. Remember, the key to effective survey questions is to keep the customer’s perspective in mind and focus on your survey’s objective.

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