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The Power of Feedback in Design: the Best Free Tools for PMs

The design process is an ongoing journey of refinement and improvement, and feedback plays a crucial role in this process. As a product manager, you understand the importance of constructive criticism in creating a product that meets users’ needs and expectations. This article explores how to get feedback on design, the best feedback for designers, AI that provides design feedback, and the best free design feedback tools available.

Getting Feedback on Design

Design feedback is a two-way conversation that involves giving and receiving input on a design concept or prototype. The process begins with presenting the design to a group of stakeholders, which may include clients, team members, or users. This can be done through meetings, presentations, or using online platforms specifically designed for sharing and receiving design feedback.

The feedback should be specific, actionable, and constructive. It should focus on both the strengths and weaknesses of the design, with suggestions for improvement. To facilitate this, it’s essential to ask specific questions about the design elements, functionality, user experience, and overall aesthetics.

The Best Feedback for Designers

The best feedback for designers is constructive and focused on the design rather than the designer. It should highlight areas of strength and identify areas that need improvement. Good feedback is also timely, given when it can still influence the design process. It should be clear, concise, and actionable, providing specific suggestions on how to improve the design.

Moreover, the feedback should be balanced, offering both positive reinforcement and constructive criticism. This encourages designers and helps them understand what works well in their design and what needs to be improved.

AI Feedback on Designs

Artificial Intelligence (AI) is revolutionizing the design feedback process. AI tools can analyze a design and provide instant, objective feedback. For instance, AI can assess a website’s usability, visual appeal, and user experience, providing insights that might be overlooked by human reviewers.

One such tool is AIDA (Artificial Intelligence Design Assistant), which uses machine learning algorithms to analyze design elements and provide feedback. Another is DesignScape, which uses AI to offer real-time suggestions to improve the layout and composition of a design.

Best Free Design Feedback Tools

The internet is teeming with free tools that can streamline the design feedback process. Here are some of the best:

  1. InVision: This is a prototyping tool that allows you to share interactive designs with stakeholders. They can leave comments directly on the design, making it easy to understand and action the feedback.
  2. Figma: Figma is a collaborative design tool that allows real-time feedback. Team members can join the design file and leave comments, making it perfect for remote teams.
  3. Zeplin: Zeplin is a handoff tool that allows designers to share their designs with developers. It enables feedback to be given directly on the designs, ensuring everyone is on the same page.
  4. Miro: Miro is a virtual whiteboard that facilitates brainstorming and collaboration. It’s a great tool for gathering initial feedback during the ideation stage.
  5. Usersnap: Usersnap is a user testing tool that allows you to collect feedback from users directly on your website or application.


Feedback is an integral part of the design process. It helps designers refine their work, improve user experience, and ultimately create a product that meets the needs and expectations of the user. By leveraging the power of AI and utilizing free design feedback tools, you can streamline the feedback process and make it more effective. Whether you’re a veteran product manager or a budding designer, these resources can help you harness the power of feedback to create better designs.

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