Finding the Right Online Feedback Survey Tool

Online surveys are a powerful tool for collecting this feedback, but with so many options available, how do you choose the best tool for your needs? This article will provide an overview of the best online feedback survey tools, including Google’s offering in this area, and explain how to create an effective online feedback survey.

Choosing the Best Online Feedback Survey Tool

The best online feedback survey tool for your needs depends on a variety of factors, including your budget, the size of your audience, and the complexity of the survey you want to create. Here are a few top contenders:

1. SurveyMonkey: This popular online survey tool offers a wide range of question types and advanced analysis tools. It also integrates with many other software platforms, making it easy to incorporate survey responses into your existing workflows.
2. Google Forms: Google’s free survey tool is a great option for simple surveys. It’s easy to use, with a straightforward interface and a variety of question types. Responses are automatically collected in a Google Sheet, making analysis easy.
3. Qualtrics: This tool is a favorite among researchers for its advanced features, including logic branching, randomization, and statistical analysis tools. If you’re conducting complex surveys or need to collect a large amount of data, Qualtrics is a strong contender.
4. Typeform: Known for its user-friendly interface and attractive design, Typeform is a great choice if you want to create engaging, interactive surveys. It also offers a wide range of question types and integrates with many other software platforms.
5. Zoho Survey: This tool offers a wide range of question types, templates, and advanced analysis tools. It also integrates with Zoho’s suite of business software, making it a good choice if you’re already using other Zoho products.

Creating an Online Feedback Survey

Once you’ve chosen your online feedback survey tool, the next step is to create your survey. Here’s a step-by-step guide:

1. Define your objectives: What do you hope to learn from your survey? Your objectives will guide the questions you ask and the format of your survey.
2. Choose your question types: Most survey tools offer a range of question types, including multiple-choice, open-ended, and scale questions. Choose the types that best suit your objectives.
3. Write clear, concise questions: Make sure your questions are easy to understand and free of jargon. Avoid leading questions that could bias your results.
4. Test your survey: Before you send your survey to your audience, test it to make sure it works as expected. This is a good opportunity to check for any confusing questions or technical glitches.
5. Analyze your results: Once you’ve collected your responses, use your survey tool’s analysis features to interpret your data. Look for trends and patterns that can guide your product development efforts.

Google’s Survey Tool

As mentioned earlier, Google does offer a survey tool: Google Forms. This free tool is a great option for simple surveys. Its straightforward interface makes it easy to create a variety of question types, and responses are automatically collected in a Google Sheet for easy analysis. However, it lacks some of the advanced features of other survey tools, like logic branching and randomization. If you need these features, you may want to consider a more advanced tool like Qualtrics or SurveyMonkey.

Final Thoughts

The best online feedback survey tool for your needs depends on a variety of factors, including your budget, the size of your audience, and the complexity of your survey. By considering these factors and following the steps outlined in this article, you can create effective online surveys that provide valuable insights into your customers’ needs and preferences.