Product Feedback Tools: a Guide for PMs

Product feedback is a vital element in the product development cycle. It provides insights into what customers think about a product and how it fits into their lives. It helps product managers understand the areas where the product excels and where it needs improvement. But how do you gather, create, analyze, and utilize product feedback effectively? And what is the best product feedback tool in the market? This article aims to answer these questions.

Gathering Product Feedback

Gathering product feedback is the initial step in the feedback process. It involves reaching out to customers and asking them about their experiences with your product. There are several methods to do this. You can conduct surveys, interviews, or focus group discussions. Social media platforms and review sites are also a great way to gather feedback.

Another effective method is to use a product feedback tool. These tools are designed to collect, organize, and analyze feedback from various sources. They can automate the process of gathering feedback, saving you time and effort.

Creating Product Feedback

Creating product feedback is about setting up processes and systems to get regular feedback from your customers. This can be done through various channels like emails, support tickets, in-app messages, and social media.

A product feedback tool can also be used in this process. The tool can send automated messages to customers asking for their feedback. It can also provide a platform where customers can share their thoughts and experiences about the product.

The Best Product Feedback Tool

There are several product feedback tools in the market, each with its unique features and benefits. The best tool for you will depend on your specific needs and objectives. However, one tool that stands out is UserVoice.

UserVoice is a comprehensive product feedback management tool. It allows you to gather and analyze feedback from various channels, prioritize features based on customer feedback, and track the progress of feature development. It also has a user-friendly interface and robust analytics capabilities, making it easy to understand and interpret feedback data.

Another good alternative is Fibery. This tool allows you to build your own processes as a PM: in your custom workspace, you can integrate any tool you are already using (like Intercom chats). This makes it super easy and fast to sift through customer feedback. Thanks to interlinked databases and entities, you can easily link raw feedback to features.

Analyzing Product Feedback

Analyzing product feedback involves examining the feedback data and drawing insights from it. This process helps you understand the common themes and patterns in the feedback, which can guide your product development efforts.

A product feedback tool can be invaluable in this process. It can automatically categorize and prioritize feedback based on various factors like the number of times a certain issue is mentioned or the impact of a particular feature on customer satisfaction.

Using Product Feedback

Once you have gathered and analyzed the feedback, the next step is to use it to improve your product. This can involve making changes to the product based on the feedback, developing new features, or fixing bugs.

Product feedback can also be used to inform your product roadmap. By understanding what customers want and need, you can prioritize features and improvements that will have the most impact on customer satisfaction.

A product feedback tool can help you track the progress of these improvements. It can show you how changes in the product are affecting customer feedback and satisfaction, allowing you to measure the impact of your efforts.

In conclusion

Product feedback is a crucial part of product management. It provides valuable insights into customer needs and preferences, which can guide your product development efforts. A product feedback tool like UserVoice can streamline the feedback process, making it easier to gather, analyze, and use feedback effectively. By leveraging these tools and processes, product managers can create products that truly resonate with their customers.