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The Ultimate Guide to Building a Value Roadmap

In the dynamic world of product management, the ability to align strategic goals with tactical execution is paramount. One tool that has proven invaluable in this regard is the value roadmap. A value roadmap is a visual representation that outlines the sequence of activities needed to achieve a product’s strategic objectives. It helps to align the product team, stakeholders, and customers around the same vision and goals. It also serves as a communication tool, providing a clear picture of what value is expected to be delivered and when.

Components of a Typical Value Roadmap in Agile

In an agile environment, a value roadmap is not a static document. Instead, it is a living, evolving plan that adapts to changes and new insights. A typical value roadmap in agile consists of several key components:

  1. Vision: This is the overarching goal that the product aims to achieve. It is the north star that guides all actions and decisions related to the product.
  2. Goals: These are the specific, measurable objectives that need to be achieved to realize the vision. They provide a clear direction for the product team and help to prioritize the work.
  3. Value Streams: These are the major areas of work that contribute to achieving the goals. Value streams could be features, customer segments, or any other significant aspect of the product.
  4. Releases: These are the planned product increments that deliver value to customers. They are typically time-bound and have a set of associated goals.
  5. Milestones: These are significant events or achievements along the roadmap. They serve as checkpoints to assess progress and adjust plans if necessary.

Steps to Creating a Value Roadmap

Creating a value roadmap involves several steps:

  1. Define the Vision: Start by articulating the product’s vision. This should be a compelling statement that describes the ultimate impact that the product aims to have.
  2. Set Goals: Next, set the goals that need to be achieved to realize the vision. Make sure the goals are specific, measurable, achievable, relevant, and time-bound (SMART).
  3. Identify Value Streams: Identify the major areas of work that contribute to the goals. These could be based on customer needs, business objectives, or other factors.
  4. Plan Releases: Plan the product releases that will deliver value to customers. Each release should have a clear goal and deliverable.
  5. Set Milestones: Set milestones along the roadmap to track progress and adjust plans as necessary.
  6. Review and Adjust: Finally, review the roadmap regularly and adjust it based on new insights, changes in the environment, and feedback from stakeholders.

Software for Creating Value Roadmaps

There are several software tools available that can help in creating value roadmaps. These include:

  1. Aha!: A comprehensive product management tool that includes features for roadmap planning, goal setting, and tracking.
  2. ProductPlan: A roadmap software that allows for easy visualization and communication of strategic plans.
  3. Roadmunk: A tool that helps to create visually appealing roadmaps and align them with business goals.
  4. Jira: While primarily known as a project management tool, Jira also has features for roadmap planning and tracking.
  5. Trello: A tool that can be adapted for roadmap planning, especially for smaller teams or simpler products.
  6. Fibery: An incredibly flexible tool that lets you build your own processes - including value roadmaps.


A value roadmap is a powerful tool for aligning teams, stakeholders, and customers around a common vision and goals. It provides a clear path for delivering value and achieving strategic objectives. By understanding its components and the steps to create one, product managers can effectively navigate the path to value.

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