Brand Designer (remote, CET±3)

What is Fibery?

Fibery is an operating system for companies, a work platform that replaces scattered tools and connects teams. Instead of offering a finished product, we provide a set of building blocks for (usually nerdy) leaders to build a unique work environment for their company.

Tech startups, digital agencies, and non-profits run on Fibery: anything from self-driving boats to Bible translations. Our customer base is diverse in terms of culture and language: we have paying customers on all continents except for the cold one.

Our practical goal is to replace a bunch of isolated tools and bring teams together into a single collaborative space. Think Asana + Google Docs + Miro, Productboard + Jira + Pipedrive, or a mess of spreadsheets replaced by Fibery. We typically compete with Notion and ClickUp.

Our long-term goal is to augment organizational intelligence. Basically, to help teams of knowledge workers solve problems that seemed insoluble before.

Who are we looking for?

We are looking for our only brand/marketing designer to reinvent and evolve Fibery’s visual identity and help us to spread the (honest) word about Fibery.

Since we (finally!) seem to figure out who our audience is (tech-savvy leaders), what we offer them (a company OS, complex but not complicated), and how we communicate (with honesty and wit), we think it’s about time to establish a new visual identity rooted in these findings.

These will be your core responsibilities:

• Define and evolve Fibery’s visual style, from logo and colors to how we record screencasts.
• Design our website, blog, and all other marketing assets.
• Ensure a smooth website → product transition for our potential customers.
• Support our marketing and education efforts, from video thumbnails to complex visualizations.

We barely do any traditional marketing (paid ads, repetitive campaigns, death by A/B testing), most of our growth is product-led or fuelled by one-off creative projects. We expect you to contribute to these — see the bonus tracks below.

What is the bigger problem to solve?

Not enough people know about Fibery, and when they do, they often don’t get it — even if they are our target audience.

You’ll join our outrageously cross-functional Growth team that is meant to address exactly this. The team comprises 8 members out of the total 30 company employees, so that tells you something about its importance. Our team owns whatever marketing departments usually own plus quite a bit of the product experience:

Since our company is so nimble, you’re very much encouraged to (okay, even expected 😈) to contribute outside brand design. There are at least two bonus tracks to choose from (you can also bring your own).

Bonus track: product design

Since onboarding and monetization are also our team’s responsibilities, you are welcome to contribute to the product itself. For example, reimagine how import from other tools work or simplify payment with alternative methods.

At the very least, you’ll ensure a harmonious experience across marketing and product by working together with our product designers. We don’t want our potential customers to tell us “it looks as if your website and your product were made by two different companies”, and we’ve heard that before.

At most, half of your work will be inside the product. We always lean towards product-led growth and our growth team is led by a product guy (me), so we won’t mind if you find impact outside of the usual brand/marketing role.

Bonus track: creative projects

There’s a ton of untapped potential when it comes to telling Fibery’s story. We encourage you to come up with (weird) ideas and lead creative projects that will help us grow. Here are a few examples from our past:

• Launch a referral program 🪦.
• Explain why Fibery sucks and why you should pick our competitors instead 🎉.
• Invent a standalone mini-product to attract our target audience 🪦.
• Produce a video that explains what the heck Fibery is 🎉.

As you might tell from the 🪦 emojis, the failures are not frowned upon and even expected.

You’ll own creative projects from conception to launch and lead teams of 2-4 people to make them happen. The projects should be in line with our positioning and branding and should (hope to) affect our revenue within 6 months from launch. Here is how the process looks like in detail: growth initiatives.

To figure out which projects to start, you are expected (with time) to:

• Master Fibery, the product.
• Understand the market and the competition.
• Recognize what our customers appreciate about Fibery, both the product and the company, and what they struggle with.
• Use data to come up with and test your hypotheses.

Are you a good fit?

First, a few non-negotiables:

• You’ve created meaningful and memorable visual identities for digital products (side projects count).
• You can clearly articulate why your current/latest product exists, who its audience is, and what they appreciate about the product.
• You are receptive to feedback but also know how to stand your ground.
• You prefer making stuff over managing people.
• You are a manager of one.
• Your hours overlap with 11:00-16:00 CET.
• You don’t currently reside in Russia, Belarus 💔, Cuba, Iran, DPRK, Sudan, or Syria.

Each of these would be a good signal:

• You’ve designed product features and user experiences beyond marketing.
• You’ve conceived and led creative projects.
• You’ve generated impactful work for yourself and your team without others telling you what to do.
• You’ve built monster spreadsheets, organized life with Notion or Obsidian, or automated tasks with Zapier or n8n.
• You’re a Fibery user 🥹.

This role is somewhat unusual, so we are open to designers coming from different backgrounds and identifying using different titles (“brand designer” is just the best approximation we’ve found):

• art director;
• marketing designer;
• product designer;
• communication designer;
• digital designer;
• graphic designer;
• web designer;
• or, simply, designer.

(sorry for the accidental SEO)

Are we a good fit?

We are a small company of 30 people, meaning:

• you’ll be solely responsible for Fibery’s visual identity;
• you’ll face a wide variety of projects, but always revolving around a single product;
• you’ll be able to collaborate with anyone in the company as there are no walled-off “departments”;
• you’ll be welcome to solve problems and pursue opportunities outside of your role.

We are remote-first. We do have co-working spaces in Warsaw, Limassol, and Nicosia, but most people prefer to work from home most of the time, and there are no mandatory office days.

Most of our communication is asynchronous, and any major discussion begins with a doc in our Fibery workspace and/or a Figma file. There are no mandatory daily or weekly calls, only an all-hands meeting once a month. That being said, we do hold kick-start meetings in small groups for new marketing initiatives and product features.

We strive to be honest and transparent. We admit when a competitor is a better match, own our mistakes, and share our startup journey and product strategy with the community.

We are nerdy, witty, and playful: we don’t try to be liked by every person on the planet, we find our own crowd and vibe with them. We take weird over mediocre any time, as long as it’s authentic. You can probably tell.

We compete against companies 100x our size, so we are not afraid to be bold and go against “best practices”, do something that would never be conceived or approved inside a “market leader” company.

What will the hiring process look like?

We have no recruiters or HR people at Fibery. You’ll communicate directly with the person you’ll (unfortunately 😅) work most closely with, i.e., me, Anton, Head of Growth. Once you apply, you’ll receive a message from me within a few working days.

Our initial (async) conversation will focus on your portfolio, so please share your most relevant work when applying. Don’t be shy to include your design projects outside of your paid job or your work you did outside design. As long as it’s something that will help you contribute to Fibery’s growth, attach it.

If things are looking good we’ll have two video calls:

1. A birds-eye view conversation with me and (optionally) Michael, our founder and CEO.
2. A more practical show-and-tell with a few people you’ll work with (e.g., product designer, web developer, educator).

Finally, if things are looking good from both sides, we will offer you a chance to collaborate on a paid pilot project. The project will last 2-4 weeks (typically, part-time) and be as close to the real job as possible, including publishing the final result to production.

If the project is a success for both of us, we will make you a full-time offer.

How to apply?

Fill out the form (no need to additionally reach out on LinkedIn or elsewhere):

Apply