Michael Dubakov
Michael Dubakov
Founder, Fibery.io
Startup Diary

#40. Concentrating in January 2022

TLDR: Activation metric works 💪. Activation trend is not 🧘🏻‍♂️. Max joined the team 🇷🇺. Ilya is mixing things 🥦. MRR is growing ☀️. Outreach channel failed (again) 🌨. 770 bugs 🦐. Feed View 💂‍♀️. Experimental navigation you will enjoy 🍬.

Flashback: #39. Getting Started re-design in November 2021

Brief Overview

Life is still good 😎.

We have more good vibes around the product, more positive feedback, some people start to promote us on Twitter, and our Fibery community has 500 people already. It seems things are improving! ☀️

Activation metric results

We tried our best to find a good activation metric for Fibery, and we found it. It looks like 30 points in the first 3 days has a good correlation between purchases. Here is the list of the latest customers and most of them are activated.

Recent Fibery accounts that converted to customers
Recent Fibery accounts that converted to customers

Unfortunately, our effort to increase the activation rate was not so successful. As you see below, in January activation is 12.5%. In the next few months we will not focus on better activation but pay more attention to new features, like Blocks and Permissions. And fix many bugs.

Fibery activation metric trends
Fibery activation metric trends

+1 Developer

Max Grebenshikov left Miro and joined Fibery last month. Max is a very experienced front-end developer. He lives in Perm, Russia 🇷🇺, so our remote team geography just extended! Max is very energetic and happily joined the complex Blocks initiative.

Max (somewhere in this photo)
Max (somewhere in this photo)

We are still looking for an Educator. If you can write and explain things, check the careers page.

Designers playground

Ilya got bored and tried to invent a new style for our website. He wants to mix photos of smiling people (to increase sales) with illustrations. Here is the first attempt:

Some (not so happy) people working on something
Some (not so happy) people working on something

Internally it was met with mixed reactions. Most people liked the style, but few didn’t. Now we don’t know what to do (but Ilya does).

Go do it!
Go do it!

Experiment with another outreach agency. Failed.

As you know, we hired the second outreach agency to try the outreach channel. Communication was very good, but they struggled with the response rate. It was 2% initially, rose to 7%, but we only had like 4 demos in 2 months (and 1 conversion to a paid account 🌤).

With such numbers, we have low chances to continue the cooperation.

Metrics

We got our telemetry back. Here are the main numbers ( sign shows the changes between September, October, November, and January):

Fibery. Build your company workspace with no code

Paid accounts:     155   → 150   → 155   → 160
Active accounts:   ?     → 350   → 380   → 420
Active users:      ?     → 2.5K  → 2.7K  → 3.2K
Team size:         23    → 24    → 24    → 25
Run rate:          $135K → $140K → $140K → $140/month  
MRR:               $20K  → $22K  → $22K  → $26K/month

MRR growth is stable but slower than we want. Our goal is to have +$5K MRR, but we have +$2K. Churn is still low, and even 2020 accounts have negative churn, as you see below.

Fibery MRR by annual cohorts
Fibery MRR by annual cohorts

770 Bugs

This month I got mad and groomed 1000 bugs in our backlog. It appeared that 770 are still relevant. Now we have a good understanding of what product areas are the most buggy (Documents, Whiteboards, and Permissions):

Fibery open bugs by product areas
Fibery open bugs by product areas

Now we want to reduce these numbers. Maybe we will have a Subbotnik (full week) to clean many of them. We don’t have a good process to deal with bugs-debt, and now I feel we need it.

Product Updates

In January we had three new releases. Here are the highlights:

DONE

Feed View

Feed View is unique to Fibery, and it can be handy when you want to focus on the content of many entities, for example:

  • Read and tag a bunch of feedback related to a product/feature/customer
  • Read Daily Updates
  • Read Retrospectives results

We already use it to work with Use Cases and handle incoming feedback.

Feed View to show rich edit fields
Feed View to show rich edit fields

Export all the data

Now you can export all workspace data into Markdown and CSV files. It should reduce the fear level and help you feel safer or migrate to the other tool easier (not recommended).

Export Fibery workspace into CSV + Markdown
Export Fibery workspace into CSV + Markdown

Click to the top left menu, navigate to workspace settings and find the Export Workspace button. It will initiate exporting process and you will receive an email with a link to an archive. Note that export may take up to an hour if you have 100K entities.

Jira Server Integration

We know that people migrating to clouds, but many companies still use Jira Server. Now you can connect your Jira Server account to Fibery and export all the data (or sync all the data). Find Jira in the Templates → Integrations section and go ahead.

New multi-panel navigation (experimental)

You can already try the brand new multi-panel navigation. Find Experimental Features in the left menu and enable it. It makes Fibery much easier to work with:

Multi-panel navigation in action
Multi-panel navigation in action

Here is some feedback:

The multi-panel is absolutely amazing and we can now work in fibery with 1 tab open instead of several! now if we could minimize tabs to get back to later, we'd have perfection. But even as is, it's an amazing improvement, love it!
Love the multi-panel navigation :smiling_face_with_three_hearts: It’s much faster for me now to navigate into things, and it’s especially useful with the snappy navigation back and forth between collapsed panels on left and right side!

IN PROGRESS

Blocks in Entity View and Page

Blocks are close to the first release. Most likely in a few weeks, we will enable them as an experimental feature. In the first release, it will be possible to add Pages with text and view blocks. We are building the infrastructure and will speed up with more blocks after that.

Fibery entity with a Table View inside.
Fibery entity with a Table View inside.

Release estimation: 1 month

Code formatting in rich-text

It will be possible to enjoy better Code formatting in rich-edit soon.

code formatting

Release estimation: 24 hours

Free read-only users

Soon, really soon it will be possible to add free users into your Fibery workspace and give them read-only access to Spaces.

free users

Release estimation: 2 weeks

One-liners

Some new things we’ve added in January:

Random from our Slack 🍩

Random tweet

Random image

You've watched the movie, didn't you?
You've watched the movie, didn't you?

Random link

Making the web better. With blocks! I thought, wouldn’t it be cool if blocks were interchangeable and reusable across the web?

Random quote

Richard Feynman was fond of giving the following advice on how to be a genius. You have to keep a dozen of your favorite problems constantly present in your mind, although by and large they will lay in a dormant state. Every time you hear or read a new trick or a new result, test it against each of your twelve problems to see whether it helps. Every once in a while there will be a hit, and people will say: “How did he do it? He must be a genius!”

Random dopamine 😍 feedback

Awesome tool by the way. I love it! I used Coda before but Fibery is way better. It’s like Airtable + Coda + Miro in one

Random cortisol 😥 channel post

I think it is important that we continue to point out all of these “minor” UI/UX issues. There are so many of them that they add up to a real annoyance (for people like me anyway). Hopefully the louder we complain about it, the sooner the team will decide to regard this as a high-priority issue.

Have a nice day!

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