Product Launch Template

Coordinate Product and Feature launches between several teams

Product and Feature launches demand coordination of several teams: development, support, marketing, etc. Sometimes it is easy, but sometimes it's a complex process with many review steps.

Product Launch Template helps teams to coordinate and don't miss important steps.

Create new Launches and generate Launch Steps with a single button click

The template consists of Launches and Launch Steps. You can add your upcoming Launches and use an action button to automatically generate Launch Steps that your teams need to complete before the Launch.

👨‍🔧 Hint: You can customize the Automation and remove or add your own Steps anytime.

Write Internal Press Release to think deeper about value

"Working backwards" is a cool practice to understand the real value of the product/release. Here Ian McAlister shared how they organised the "Working backwards" process at Amazon.

In short, Product Managers use this approach when developing new products or features. For each product or feature, they create an internal press release that is centered around the customer problem, how current solutions fail to solve it, and how the new product will beat all existing solutions and make customers happy. It's then used as a touchstone and a guiding light when a product or feature moves into development.

🤩 Fibery template has an example of the collaborative doc with Internal Press Release that you can try out for the upcoming release.

💪 Hint: if you like this approach, you can automatically add an Internal Press Release to each Launch by simply clicking an Action Button.

Plan Launch Steps and Review them

View and plan your Launch Steps: assign people, set dates, etc.

Each department in your company has its board in the Review folder. Expand it and find the boards like: Design Review, Code Review, Support Docs, Marketing. Here you will see all Launch Steps from all Launches that are relevant to specific teams.

You can also get a high-level view — the best way to overview all Launches is through Launches Timeline. Here you will see all Launch Steps for all Launches.

🐝 Hint: Use a Smart Folder with Active Lunches to quickly get to the work around the next releases.

Install the Product Launch template

What's next?

Check out other Product & Design templates:

Advanced workflow

This template demonstrates how to achieve a complex workflow that allows for the transitions between states to be defined.


Sync your Airtable tables on a schedule and link them to your Fibery work processes. Or just sync once and leave Airtable behind 😀

Asset management

Stay on top of your assets, keeping track of which ones are due for maintenance, and where they are.

Customer Feedback

Time to make your Feedback aggregation shine bright like a 💎 — use highlights and connect feedback with real pieces of work.

Fibery Product Management

This Space describes how we build Fibery from Product management perspective. You may find some ideas for your product development.

GIST Planning

Escape planning waterfall and assumption-driven roadmaps with a product management framework based on the Lean Startup principles.


Collect insights and new ideas, brainstorm ideas on whiteboards, create prototypes, and connect ideas to execution.

Product Competitor Analysis

Review your competitor's features, check which competitor is the strongest in the particular area.

Product Management

Come up with big ideas, break them down, prioritize your way and build an interactive roadmap.

Product Market Fit Engine

Gather feedback from your users in order to maximise product-market fit.

Product Marketing

Plan and invent marketing campaigns. Decompose campaigns into tasks and organize them in a way, that makes sense for your team.

Product Strategy MuST Template

Keep multiple parallel strategic initiatives, and find the next big thing. Framework, used by Apple, Google, and Netflix.

Scrum for Teams

A place where several (2+) development teams work on Stories to complete Sprints on time 🤞 using Scrum process.

Software Development

Prioritize a backlog of stories and rare bugs, plan and run sprints, build engineering wiki, and organize releases for a smooth delivery.

Usability Testing

Organize UX tests, take structured notes and analyze results to create a product that people love.

User Research

Extract insights from interviews and usability tests, get to know your (future?) customers and be surprised by your own product.

Escape scattered tools
Get a single connected workspace where all teams are welcome.