Goals and KPIs, and effective managers

Goals and KPIs can destroy the workflow. How can meaningful objectives be disruptive? Learn to avoid the mess in setting goals and KPIs in just one simple step.

Essays5 min read

Product idea validation: how to do it?

There's only one way out: start creating the minimum viable product. This is the most effective strategy for product validation. Why? It brings you external feedback.

Essays5 min read

Start with a niche

The most popular products don’t become mass popular overnight. It’s a process. Usually they popularity is uneven, they are unknown in some niches, but very popular in another niches.

Essays6 min read Philosophy

We create based on several main principles. They are short, deep and concrete.

Essays1 min read