- Solutions
- Product
- Resources
- Pricing
- •••SolutionsProduct
- Log in
- Try Fibery ⚡
- Log inTry Fibery ⚡
TLDR: 🇺🇦 Ukrainian war affected our performance. $30K MRR 🐌. 69 reviews in G2 ❤️. Marketing for customer-built products is hard 🥉. 12 customer stories 👻. 2 hours downtime 🥲. New navigation ⛵️. My Space 🔒.
Flashback: #41. Solidarity with Ukraine in Feb 2022
March and April were challenging months. 🇺🇦 Ukrainian war affected our performance and affects our business as well. It’s harder to focus on work, harder to focus on life, and harder to live overall. This permanent feeling of injustice creeps in and drains your energy. The cure is action 💪. We’ve made Fibery free for Ukrainian companies, we help Ukraine with donations, and we help Ukraine with our public position.
We are not alone. It seems the war is affecting all the people. For example, here is the Fibery activation metric. Fibery activation dropped from 15 to 7-10% in March/April. These values can’t be explained by product changes, but only by external factors. Most likely people’s attention is more dispersed and it’s harder to focus on things.
🐌 We hit the $30K MRR milestone in April, but Fibery grows slower than we want. Our goal is $1M ARR till the end of the year and so far with current trends, we might have around ~$0.7M.
We’ve set a goal to have at least 50 reviews in G2 in April, and now we have 69 Fibery reviews. Thank you so much! Your feedback and love help us to move forward and feel that we’re doing something valuable ❤️. (There is still a chance to help us with your review ;)
In April we discussed what to do with our marketing efforts.
Channels that do not work for us so far:
❌ Outreach (1 customer from ~20 leads, very hard to generate leads)
❌ CPC (4 customers from 1200 leads)
❌ Content Marketing (5 customers, but we still believe in it)
❌ Partners network (2 customers, but we still believe in it)
Channels that work:
✔️ Word of mouth (110 customers, ~300 of our users replied that they recommended Fibery at some point).
✔️ Organic (60 customers, but are WoM actually, usually people search for “Fibery”).
I accidentally read a fantastic article by David Peterson The rise of “customer-built growth,” or how the “no-code” design paradigm is revolutionizing enterprise software where he defines the new type of companies and explains why usual growth methods are not working for companies like Airtable (and Fibery).
There are many interesting thoughts, let me highlight some of them.
What about channels? Some traditional channels hardly work for customer-built products, since they are relatively hard to explain via outreach, relatively hard to explain via CPC, etc. They demand patience to explore, educational content, many examples, and use cases.
However, customer-built products open new possibilities that other tools just can’t have easily:
There are also many unsolved problems and questions: How to help builders build? How to help builders be proud? How to help users use? (We don’t give many tools for builders to describe the solution and make it easier to dig into). How to convert users to builders? We should find answers to these questions to ignite the growth engine.
Fibery retention is great, we lost ~4% of revenue in the last 6 months. So it seems we have a product-market fit. But we didn’t find a growth model to escape linearity.
🦄 BTW, if you have experience in product growth and want to apply your skills to Fibery, drop me an email (michael{at}fibery.io).
General vs. Niche
Focus on product management niche and use cases, let our partners explore other segments. Eventually, we see Fibery as a generic solution for any type of company, but we have no resources to pull it off from the marketing side right now.
Use cases that we are focusing on in a product management niche are:
Channels
We’ve added many customer stories to our web site, and you can check all 12 cases: Vochi (acquired by Pinterest), PowerX, Keyguru, Conpago, ScootAPI, Anything Connected, Thundra, Tokatab, Truebrow, EduDo, Plex, Bamboo Agile.
We had our first serious downtime. The reason is unique, so you should check the postmorterm. On the positive side, now we have US and EU clusters (and set up American leads in the US cluster automatically).
I’ve set a challenge to write 100 posts about products. Check them out:
Here are the main numbers ( →
sign shows the changes between January, February, March, and April):
Fibery. Build your company workspace with no code
Paid accounts: 160 → 180 → 180 → 185
Active accounts: 420 → 450 → 420 → 470
Active users: 3.2K → 3.3K → 3.2K → 3.4K
Team size: 25 → 25 → 25 → 25
Run rate: $140K → $140K → $140K → $140K/month
MRR: $26K → $28K → $28K → $30K/month
In March and April, we had six releases. Here are the highlights:
My Space section is visible to you only and hidden from all users (including admins). You can put your Documents, Whiteboards, and Views here, organize them in Folders, and do whatever you want with them.
Dozens of users asked us to add many-to-many relations support in Smart Folders and Lists, and we’ve implemented it now. You can create a Hierarchical List and select entities linked by many-to-many relations.
For example, we have Use Cases with many Features inside, but the same Feature can belong to many Use Cases. Here is the list that visualizes Use Cases and Features:
Now you can convert to-one relations to to-many relations. It’s especially useful in the early stages when you are not sure what cardinality you need. Just edit a relation field and change the cardinality of the relation.
Fibery went through some restyling by Alex. This theme is the new default. It reduces visual noise and makes Fibery lighter and younger.
We are improving navigation, and in the last months did many things here. Now you always see State and Assignments in the main panel and can change values right there as well.
The next step here is to provide full customization of pinned fields.
You can also open entities in panels from all Views.
The final step is to allow search in panels.
Page with blocks is released in experimental features. It has just two blocks (Text and Table), but you can try to experiment with them already.
Our next step is to embed blocks into the Entity View page. Here we have an interesting problem to solve: how to marry structured templates and unstructured blocks? There are several solutions, but so far we don’t like any of them and discussing things internally. Most likely we will go with the second approach where Blocks will be a new field in Fibery.
Release estimation: 1 month
Spaces can be shared to the web (set as Public), which means they will be accessible by anyone and indexed (or not) by Google.
This feature is already available in experimental mode, so you can try it. For example, here are our shared spaces. Fibery Changelog shows recent changes:
Fibery Roadmap shows current features
Release estimation: 3 weeks
We’ve made significant progress with SOC 2 Certification, including penetration tests. Soon we will produce a cool report and start the audit somewhere in June.
GraphQL API will greatly simplify integration since there are many tools around it and it’s so much easier to use that Fibery original API.
Release estimation: 1 month
We’re experimenting with better search patterns.
Release estimation: 2 weeks
It is what it is.
Release estimation: 1 month
Some new things we’ve added in March/April:
Things that are good have a certain kind of structure. You can ‘t get that structure except dynamically. Period. In nature you’ve got continuous very-small-feedback-loop adaptation going on, which is why things get to be harmonious. That’s why they have the qualities we value. If it wasn’t for the time dimension, it wouldn’t happen. Yet here we are playing the major role creating the world, and we haven’t figured this out. That is a very serious matter. — Christopher Alexander
1/ FASCINATING new theory on DREAMING from observing a deep neural net
— Josh Wolfe (@wolfejosh) May 2, 2022
but 1st––some of the most cutting-edge + interesting research on how 🧠🧠 work –– are inspired by observation of modern 💻💻 + algorithms
every era there's a theory of brains running parallel to era's tech pic.twitter.com/9j48FuQz57
Thought as a Technology. Interesting idea that experts usually construct models or represent knowledge in their heads in a unique way that is not taught or shared. These are hidden interfaces for better cognition that are not often revealed.
I’d like to cancel my subscription to fibery. I could not get it accepted at {xxx} due to security compliance issues so there is no point keeping the subscription open. I love fibery however and will be back. (from a guy who needs SOC 2)
As a user of a hodgepodge of apps like notion, monday, trello, and whatever else…I think Fibery is awesome. Something that I’m personally going to be checking out. (From a guy who ran penetration tests in Fibery as a part of SOC 2 certification)
Good will win in the end. Everything will be Ukraine. 🇺🇦😎
🥊 Startups are struggling. 🇵🇱 +1 Developer. 🇵🇱 +1 Designer. 🇭🇺 +1 Writer. 👓 Content marketing. 💸 Financial management. 👩🔬 Home page experiments. 🏋️♀️ 6 product themes are in progress. 🥹 Per-entity permissions are close...
One of the fundamental requirements of financial operations is to ensure that you have all your paperwork in order. In this article, we will explain why Fibery is a great addition to any accounting software and how to set up an accurate process for managing financial docs in Fibery.
Fibery is an all-in-one task and knowledge management tool for product companies, and when we say all-in-one, we mean it. We run all our operations, including financial ones, in Fibery. Before any tool there is a process, often not an obvious one.
This post offers a comprehensive analysis of the root cause of the downtime and provides actionable steps to prevent similar incidents in the future. It aims to openly address our failure and assist other companies in learning from our experience. We also owe our customers an explanation.