Campaign brief

This Campaign Brief Template is designed to help marketing and content teams plan, execute, and analyze campaigns in a structured, collaborative way.
📋 A Clear, practical framework for campaign management
This template provides a structured way to organize your marketing campaigns. It helps teams align on objectives, understand their audience, plan content, and track progress in a connected, centralized space.

🗂️ Reduce fragmentation, improve visibility
Instead of juggling multiple tools, documents, and spreadsheets, this template brings campaign details together — from goals and audience profiles to content schedules and KPIs. It makes it easier to stay on top of what’s happening and keep everyone informed.

📊 Track the Metrics That Matter
With dedicated fields and dashboards for KPIs, teams can monitor campaign performance against specific goals. This allows for more informed, data-backed adjustments during the campaign, and clearer reporting when it’s complete.

📝 Support creative planning with AI-generated suggestions
The template also integrates opportunities for AI-powered assistance — like generating messaging ideas, suggesting KPIs, summarizing briefs, and proposing content directions. These tools are intended to support your process, offering options without replacing strategic thinking.

🔗 Keep Campaigns connected from start to finish
By linking campaigns, content pieces, audiences, and results in one system, this template helps reduce gaps in communication and follow-through. It’s a practical foundation for managing marketing work with better structure and clarity.