Customer Journey map

The Customer Journey Map Framework is a strategic tool that visualizes the steps a customer takes while interacting with a product or service, capturing their goals, actions, thoughts, emotions, pain points, and touchpoints at each stage of their journey. This framework helps to understand and improve the customer experience by identifying opportunities for optimization at every stage of the interaction.

Journey is the complete, end-to-end process that a customer experiences when engaging with a product or service. It encompasses all interactions, from the initial recognition of a need to the post-purchase engagement and advocacy.

This template offers a clear and detailed framework for mapping out the complete journey, from initial awareness to post-purchase advocacy. By capturing key elements such as customer goals, actions, thoughts, emotions, pain points, and touchpoints, our template helps you gain valuable insights into your customers' needs and behaviors.

Check out other Feedback Management templates:

Customer Discovery Template

Get insights about your audience with the Customer Discovery template. Identify needs, preferences, and behavior to inform product strategy.

Customer Feedback Template

Gather and analyze customer feedback with this customizable template to improve your products and services based on customer insights.

Discourse

Drive your product backlog with ideas (and rants) from your community — and don't forget to close the loop.

Intercom

Link conversations to insights and features to drive product decisions and close the loop with customers.

Opportunity Solution Tree

This template helps to clarify the path from high-level goals to specific actions, ensuring alignment and focus on impactful outcomes.

SCAMPER Brainstorm

This template guides you through the seven SCAMPER techniques: Substitute, Combine, Adapt, Modify, Put to Another Use, Eliminate,and Reverse

Slack

Collecting Slack messages and simplifying the feedback process by linking messages to product features and insights for creating references.

Usability Testing Template

Streamline usability testing with Fibery's template. Plan, execute, and analyze user tests to improve your product's user experience.

User Research Plan Template

Simplify user research planning with Fibery's template. Define objectives, methodologies, and deliverables to gain valuable user insights.

Zendesk

Create insights, features, and bugs from tickets to drive product development and close the loop with customers.

Escape scattered tools
Get a single connected workspace where all teams are welcome.