Customer Journey map

The Customer Journey Map Framework is a strategic tool that visualizes the steps a customer takes while interacting with a product or service, capturing their goals, actions, thoughts, emotions, pain points, and touchpoints at each stage of their journey. This framework helps to understand and improve the customer experience by identifying opportunities for optimization at every stage of the interaction.

Journey is the complete, end-to-end process that a customer experiences when engaging with a product or service. It encompasses all interactions, from the initial recognition of a need to the post-purchase engagement and advocacy.

This template offers a clear and detailed framework for mapping out the complete journey, from initial awareness to post-purchase advocacy. By capturing key elements such as customer goals, actions, thoughts, emotions, pain points, and touchpoints, our template helps you gain valuable insights into your customers' needs and behaviors.

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