Template library

Customer Journey map

The Customer Journey Map Framework is a strategic tool that visualizes the steps a customer takes while interacting with a product or service, capturing their goals, actions, thoughts, emotions, pain points, and touchpoints at each stage of their journey. This framework helps to understand and improve the customer experience by identifying opportunities for optimization at every stage of the interaction.

Journey is the complete, end-to-end process that a customer experiences when engaging with a product or service. It encompasses all interactions, from the initial recognition of a need to the post-purchase engagement and advocacy.

This template offers a clear and detailed framework for mapping out the complete journey, from initial awareness to post-purchase advocacy. By capturing key elements such as customer goals, actions, thoughts, emotions, pain points, and touchpoints, our template helps you gain valuable insights into your customers' needs and behaviors.

Check out other New & Updated templates:

Balanced scorecard

Framework that helps organizations translate their vision and strategy into measurable objectives and actionable initiatives

Balanced scorecard

Framework that helps organizations translate their vision and strategy into measurable objectives and actionable initiatives

Perspective
Objective
Initiative
Key result
Year
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Gap planning

Strategic framework used to identify the gap between the current state and desired future state

Gap planning

Strategic framework used to identify the gap between the current state and desired future state

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Linear

Link Product Area or User Stories to Linear Issues, track development progress or simply import data from Linear

Linear

Link Product Area or User Stories to Linear Issues, track development progress or simply import data from Linear

User
Issue
Document
Initiative
Project
Milestone
Team
Cycle
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Market research

Speed up and organize chaotic bits of knowledge about competitors' strategies. Do it in your own way and keep the context for the team

Market research

Speed up and organize chaotic bits of knowledge about competitors' strategies. Do it in your own way and keep the context for the team

Segment
Study
Research
Competitor
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Now Next Later

Strategic framework that categorizes roadmap items into three time horizons: immediate (Now), near-term (Next), and future (Later)

Now Next Later

Strategic framework that categorizes roadmap items into three time horizons: immediate (Now), near-term (Next), and future (Later)

Objective
Feature
Task
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Opportunity Solution Tree

This template helps to clarify the path from high-level goals to specific actions, ensuring alignment and focus on impactful outcomes.

Opportunity Solution Tree

This template helps to clarify the path from high-level goals to specific actions, ensuring alignment and focus on impactful outcomes.

Goal
Opportunity
Solution
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WSJF

Prioritization model used in Agile and Lean product development to help decide the sequence in which to tackle features.

WSJF

Prioritization model used in Agile and Lean product development to help decide the sequence in which to tackle features.

Feature
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