Product Marketing Template

So you’ve got an absolutely killer product concept, but it’s still stuck in your head. It’s one thing to have a vision, but another thing entirely to see it go from a bright idea to something that’s an absolute hit with your customers.

Using a product marketing template is the ticket to lift your campaigns off the drawing board and onto a dynamic market presence. 

With these free Fibery templates, you can strategically guide tour marketing efforts and ensure every single step is one toward launch day.

✨ Hint: Visualize your marketing data as you want using interactive and custom Fibery views.

What is a Product Marketing Template?

Product marketing templates are pre-formatted tools designed to help teams invest, plan, and monitor marketing campaigns. 

Using product marketing templates to break down complex campaigns into more manageable chunks helps organize the project and make the marketing process run smoothly.

Whatever your flavor of roadmap—Kanban with its customizable stages (Open, In Progress, Done) or tracking multiple product sprints on a timeline—these templates will make it easy to keep your marketing efforts structured, trackable, and adaptable,

🥧 Hint: Automate routine marketing processes with Fibery Automation Rules: when a campaign is Done, move all tasks to Done, get due date reminders in Slack, generate tasks when the campaign moves to a specific state, and more.

Why Do I Need a Product Marketing Template? 

Product marketing templates are indispensable tools for managing your marketing efforts efficiently and effectively. 

They help keep everything clear by centralizing marketing management and improving coordination across your entire team via a standardized approach. 

Here’s why every marketing team should embrace these templates:

• Simplify the Campaign Planning Process - Organization and scheduling are streamlined, with everyone on the same page.

• Execution is Consistent - Marketing templates prevent inconsistent tone of voice.

• Tracking Progress is Easier - Ongoing campaigns can be monitored with boards and timelines that ensure quick adjustments and interventions.

• Teams Collaborate Better - Workloads and deadlines become much easier to manage with templates facilitating better communication and standardized task allocation, making workloads and deadlines much easier to manage.

• Visualize the Data Effectively - Rather than every team member having their own idea about the project, templates make data points more visible, enhancing the decision-making process.

🕊️ Hint: Easily share tasks with your marketing contractor or client using Fibery entities sharing.

5 Best Product Marketing Templates

The best part about our product marketing templates is that they’re highly customizable. It’s easy to remove or add sections depending on your project requirements and even use the templates as a springboard to make your own. 

Here are five product marketing templates that give you a solid foundation to build on.

1. The Fibery Product Management Template

This one is for PMs who are already reaping the benefits of Fibery (if you want in too - try Fibery for free here). With this template, you can track your marketing campaigns with the added bonus of automation, real-time updates, and full team collaboration.

Track progress across all your marketing efforts and products simultaneously with the timeline view, and manage tasks individually with a fully customizable Kanban board.

Additionally, you can assign and monitor tasks by individual team members, ensuring everyone is on the same page in terms of deadlines and responsibilities. 

🫡Take me to the Product Marketing Template! 

2. Competitive Analysis Marketing Template

Keep your friends close and your enemies closer with our competitive analysis template. It’s designed to help you gather and analyze crucial insights on products out there that are direct competitors. 

Ensure that your product is front and center in the market by understanding the strengths, weaknesses, opportunities, and threats in your backyard. This template is ideal for developing strategies that capitalize on market trends and your competitor’s weak points.

🤺 Download the Competitive Analysis Template

3. Go-to-Market Strategy Template

Master the art of perfect product launches with our Go-to-Market template. This comprehensive tool covers every aspect, from market analysis to sales strategies. 

Use this template to help you navigate the complexities of launching brand-new products. Strategically plan your entry, target the right audience, and align marketing and sales efforts to ensure your product launches in spectacular fashion.

🚀 Send me to the Go-to-Market Strategy Template

4. Product Launch Checklist Template

The Fibery product launch checklist is a bit like a shopping list, only the shop is your product, and the items are everything that needs to be sorted pre-launch and post-launch. 

Confused? No need to be, the template is very easy to follow and customize and is ideal for keeping your launch activities organized and on track.

It’s a must-have if you want a seamless introduction for your product on the market.

✅ Tick the Product Launch Checklist off your list and download it here

5. Buyer Persona Template

How well do you know your target audience? Do you know what they love? What do they hate? How do they like their toast? 

Ok, you probably don’t need to know how much they like their bread burnt (unless your product happens to be a toaster), but the other stuff is important. 

Use this template to enhance the effectiveness of your marketing strategies by tailoring them with pinpoint accuracy to the specific needs of your customers.

🍞 Get the Buyer Persona Template here

Templates Get It Done, but Fibery Does It Better (and Faster)

Templates are a good starting point for building a foundation for product marketing, but Fibery transforms potential into performance. 

When you integrate templates with product management tools, it enables you to seamlessly connect with all the aspects of your marketing strategy. From initial strategy, all the way to planning the final analysis. 

🌟Why choose Fibery?

• It’s an All-in-One Solution - Marketing tasks strategy, and execution can all be managed from within one single, cohesive platform. Say bye-bye to the hassle of multiple tools.

• It’s Completely Transparent - Keep stakeholders informed with updates in real-time that are shared across campaign details. This way everyone is aligned and engaged.

• It’s a Boost for Productivity - Cut time-to-market significantly with a tool that can accelerate marketing processes, automate routine tasks, and streamline your comms.

• It’s Completely Customizable - Your templates and tasks are your own. Adapt and customize your data and processes to fit the unique needs of your products and market dynamics.

Start giving your product marketing the upgrade it deserves with Fibery. Take advantage of our 14-day free trial and see how seamlessly you can turn strategic plans into action!