Identify which is the right segment to go after and prioritise your roadmap

This template is designed to help you understand what is your target segment and what features to develop to win it.

It follows quite closely to the Superhuman engine in which you survey your users on how they would feel if they could no longer use your product. The theory goes that if less than 40% answer "Very disappointed", then you need to work harder on product-market fit.

Survey and segment your users

First, you need to survey your customers. You have the Responses database for that — it should be filled with your customer survey data.

The key survey questions are: "How would you feel if you could no longer use the product?", "Who do you think would benefit most from the product?", "What is the main benefit you receive?", and "How can we improve?"

🤠 Hint: You could use Typeform and Integromat or Zapier to gather responses and automatically populate the table — ask us if you need help with setting that up.

Once you get some answers, you should define the segments into which you categorise your respondents. The second question in the survey ("Who do you think would most benefit?") allows you to make judgement about which role (=segment) each respondent should fall under. The respondents who love your product, will be describing themselves.

The results of this segmentation can be presented in several ways, but the most important outcome is that it allows a decision to be made about who/what is the 'target' market. It is this target market's satisfaction level that you want to focus on increasing.

Analyze the data you collected

With segmentation complete, it is possible to analyse the sentiment of your target segment(s).

This is done using a keyword analysis, where it is possible to find out which things your target customers place a value on ('Benefit keywords') and also which things they would like to see more of ('Improvement keywords').

🧩 Hint: Use our powerful pre-built reports to analyse both 'Benefit' and 'Improvement' keywords.

Implement and track progress

The Roadmap item database contains an automation so that when you define a keyword for the item, it links the item to any responses that mention this keyword (as a benefit or as an improvement). That way, you can be more confident about which work items are likely to bring the most satisfaction to your users.

As a general rule, you want to spend half your time working on items that are strengthening the benefit you bring, and half your time on adding the features that your users are asking for.

Finally, you need to keep on top of the data as you get new feedback from your users. The responses database will grow as you get more users, and this will drive the direction you decide to steer your product development.

Install the Product-Market fit template

What's next?

  • 🌟 Watch our webinar on how to shape product strategy with User Research and Customer Feedback.

  • Check out our Competitor Analysis template to better understand what other market players are doing and how you can build up from competitors.

Check out other Product & Design templates:


Learn how to use Airtable for project management. Get tips and a free template to organize tasks, collaborate, and boost productivity.

Customizable Asset Tracking Template

Manage your company's assets with Fibery's customizable asset tracking template. Adapt it to your needs and stay on top of your assets.

Customer Feedback Template

Gather and analyze customer feedback with this customizable template to improve your products and services based on customer insights.

Fibery Product Management

This Space describes how we build Fibery from Product management perspective. You may find some ideas for your product development.

GIST Planning Template

Streamline your GIST planning with Fibery's template. Set Goals, Initiatives, Strategies, and Tactics to drive business growth efficiently.

Ideation & Brainstorming Template

Improve your brainstorming with the Ideation & Brainstorming Template. Organize and collaborate on ideas to turn them into actionable plans.

Now Next Later

Strategic framework that categorizes roadmap items into three time horizons: immediate (Now), near-term (Next), and future (Later)

Opportunity Solution Tree

This template helps to clarify the path from high-level goals to specific actions, ensuring alignment and focus on impactful outcomes.

Competitive Analysis Template

Gain the edge with Fibery's Competitive Analysis Template. Analyze rival strategies, identify opportunities, and optimize market position.

Product Launch Template

Improve coordination of several teams (development, support, marketing, etc) and set up a launch process.

Product Management Template

Streamline product development with Fibery's Product Management Template. Prioritize features, track progress, and collaborate seamlessly.

Product Marketing Template

Create a winning GTM strategy with Fibery's Product Marketing Template. Define your target audience, messaging, and tactics in one place.

Product Strategy Template

Streamline your product strategy with Fibery's comprehensive template. Align your team, prioritize features, and achieve product success.

Scrum Sprint Template

Effectively manage Scrum sprints with Fibery's template. Plan, execute, and track sprint progress to deliver successful agile projects.

Shape Up Method Template

Implement Shape Up with Fibery's template. Scope projects, set appetite, and track progress for effective product development.

Usability Testing Template

Streamline usability testing with Fibery's template. Plan, execute, and analyze user tests to improve your product's user experience.

User Research Plan Template

Simplify user research planning with Fibery's template. Define objectives, methodologies, and deliverables to gain valuable user insights.


Prioritization model used in Agile and Lean product development to help decide the sequence in which to tackle features.

Escape scattered tools
Get a single connected workspace where all teams are welcome.