Product Market Fit Template

This template is designed to help you identify which is the right segment to go after, and how to prioritise your roadmap.

It follows quite closely to the Superhuman engine in which you survey your users on how they would feel if they could no longer use your product. The theory goes that if less than 40% answer "Very disappointed", then you need to work harder on product-market fit.

Here’s how it works:

1. Survey the Users: Start by surveying a segment of your users, asking them a crucial question: "How would you feel if you could no longer use this product?" The possible responses are:

   • Very disappointed

   • Somewhat disappointed

   • Not disappointed

2. Analyze the Responses:

   • Measure Product/Market Fit: If 40% or more of the users say they would be "very disappointed" without your product, it's a strong indicator of product/market fit.

   • Segment the Responses: Identify which user groups are more likely to say they would be "very disappointed." These are your target customers or "superfans."

3. Identify Core Benefits: From the survey, gather qualitative data by asking what users like most about the product and how they would improve it. This helps pinpoint the product's core value propositions and areas for development.

4. Refine the Product: Focus on improving the features and experiences that matter most to the users who would be "very disappointed" without your product. This could involve enhancing core functionalities, addressing pain points, or doubling down on what already works well.

5. Iterate and Repeat: Continuously gather feedback and adjust the product based on user responses. The goal is to keep evolving the product until a significant percentage of users say they would be "very disappointed" if they couldn't use it anymore.

Superhuman’s Market Fit Engine is effective because it zeroes in on the users who love the product the most and refines the product to better serve this audience, thereby driving growth and ensuring sustainable success.