Customer Feedback Template

Time to make your feedback aggregation and organization shine bright like a 💎. Bring feedback from different sources inside Fibery, turn it into ideas and action items, reveal customer pain points, and drive development.

What is a Customer Feedback Template?

A Customer Feedback Template is a structured format designed to collect, organize, and analyze feedback from customers to improve products or services.

Customer feedback is essential for shaping product strategy and driving development. Utilizing the right tools can streamline the process of gathering, organizing, and acting on customer insights.

Why Do I Need a Customer Feedback Template?

Customer Feedback Templates help organize the feedback process.

A good template will put all your customer feedback in one place, making it easier to identify trends and actionable items for product improvement.

Here are the common use cases for customer feedback templates:

Aggregate and organize customer feedback

Collect feedback from your customers (reviews, meeting notes, emails, chat conversations, posts in the community, etc.) and aggregate it in Fibery. Add feedback manually or sync it to Fibery automatically using our native integrations (Intercom, Discourse), no-code tools (Zapier, Integromat), or the API.

Organize feedback in a way that is meaningful to you. Set feedback importance (add it manually or calculate it with a custom formula), segment users, build feedback hierarchy, and more.

Process customer feedback: link it to Ideas and Features to spot recurring needs

Use customer feedback to influence your product decisions and answer the hardest questions in product development such as "What should we do next?", "How to prioritize Features?", "What Feature is the most requested?", etc.

Highlight parts of customer feedback and link them to Ideas, Features, Bugs, or other entities. As a result you'll have lists of top Ideas and top Product Requests. You can further sort them by total count of mentions, recent count of mentions, or any other criteria.

🏋️‍♀️ Hint: Calculate the total number of references to understand the hottest product areas using custom formulas. Build powerful reports to vizualize the data.

Design with customers in mind

When it's time to design and develop your Idea, you can navigate to it and see all the back references it has. You can check the exact pieces of feedback mentioning this Idea and dive deeper into each requests for more context and better use case understanding. You can also contact those who made this request and ask for more info when required.

🔥 Hint: Have immediate access to all the related feedback right from Feature or Idea thanks to bi-directional links.

Close the feedback loop with your customers

Once a Feature is released, you can notify the customers who requested it. You can also invite the requesters to be the first to test out the released solution.

Use the linked feedback to make each message personal. It always feels good to receive a personalized message and enjoy the feeling that you helped to make the product better.

10 Best Customer Feedback Templates

1. Feedback Aggregation Template: Collect feedback from various sources.

2. Customer Interview Template: Standardize customer interviews.

3. Feature Request Template: Track and prioritize feature requests.

4. User Experience (UX) Testing Template: Organize UX test results.

5. Bug Report Template: Collect and manage bug reports.

6. NPS Survey Template: Track Net Promoter Score (NPS) and customer satisfaction.

7. Product Improvement Template: Gather suggestions for product enhancements.

8. Customer Review Template: Aggregate reviews from different platforms.

9. Beta Tester Feedback Template: Collect feedback from beta testers.

10. Market Research Template: Compile insights from market research.

Best Practices and Advanced Tips for Using Customer Feedback Templates

Before you take your new templates for a ride, grab some pro tips on how to maximize their efficiency:

1. Standardize Feedback Collection

Ensure you collect the same details for every piece of feedback. 

This standardization helps in identifying trends and themes effectively. Use forms with predefined fields to capture consistent information.

Also, Gather feedback from various sources such as:

• Surveys

• Customer support interactions

• Social media

• Direct emails

This ensures a comprehensive understanding of customer sentiments.

2. Organize Feedback Efficiently

Sort feedback by themes, sentiment, product features, and priority. This helps in quickly identifying critical areas that need attention.

Utilize custom fields to tag and filter feedback based on different criteria such as urgency, type of feedback (bug report, feature request), and customer segment.

3. Prioritize Feedback

Assign importance levels to feedback based on factors like the number of mentions, customer segment, and potential impact on the product.

Build a feedback hierarchy to distinguish between must-have features and nice-to-have suggestions. This helps in focusing on high-impact changes first.

4. Engage with Customers

Respond to customers acknowledging their feedback. This shows that you value their input and are actively considering their suggestions.

Inform customers when you implement their feedback. This enhances customer satisfaction and loyalty.

Advanced Tips for Integrating Feedback into Product Development

For product folks, customer feedback is the goldmine of improvement ideas. But if you don’t organize the customer feedback implementation from Day 1 – you’re asking for a whole lot of mess.

Here’s how to avoid it:

1. Link Feedback to Product Roadmap

Use feedback to generate ideas and link them directly to your product roadmap. This helps in ensuring that product development is aligned with customer needs.

You should also use the feedback to prioritize features. Use metrics such as the total number of mentions or recent mentions to identify the most requested features.

2. Automate Feedback Management

Use tools like Zapier or Make to automate the syncing of feedback from different sources into your feedback management system. This reduces manual effort and ensures that all feedback is captured in real-time.

Set up automation rules to assign feedback to relevant team members, update statuses, and send notifications. This streamlines the feedback management process and ensures you act fast.

3. Build Effective Reports

Use custom formulas to calculate metrics such as:

• Total number of feedback mentions

• Sentiment scores

• Feature request counts

These metrics provide great context for your development decisions.

You can also build reports using visualization tools. Visualize feedback data through charts, graphs, and dashboards to facilitate the entire team’s understanding of the data.

Finally, segment feedback is based on customer demographics, behavior, and other relevant criteria. This helps in understanding the needs of different customer segments and tailoring solutions accordingly.

4. Continuous Improvement

Implement feedback iteratively. Continuously gather feedback on new features and improvements to ensure they meet customer expectations.

To do this effectively, establish feedback loops where customers can provide ongoing feedback on implemented changes. This helps refine and improve features continuously.

Leverage Fibery's Customer Feedback template to centralize and act on customer insights effectively. 

Try Fibery for free and enhance your product strategy with comprehensive feedback management - and while you are at it, check how we track customer feedback in Fibery: