How to Prioritize Features for an MVP?

How to Prioritize Features for an MVP?

Crafting a proper MVP is an exercise in restraint and focus

It’s like being at an all-you-can-eat buffet but you’re only allowed one plate. Tough choices, right? To properly create your MVP, it’s not about slapping together a half-baked product; it’s about making smart, strategic decisions. 

In this article, you’re going to gain some real, actionable wisdom on how to trim the fat off your MVP and focus on what truly matters. We’ll explore everything you need to know about this process, give you proven prioritization techniques, and even share some of our best insider tips. 

By the time you’re done reading, you’ll be able to look at your sprawling list of features and know exactly which ones deserve a spot in your MVP and which ones can wait for the sequel. 

Why Should You Prioritize Your Features?

Prioritizing features for your MVP isn’t just good practice; it’s the backbone of smart product development. 

Here’s the brutal truth: you can’t (and shouldn’t) try to cram every brilliant idea into your first product iteration. It’s like stuffing a suitcase for a weekend trip – overpack, and you’ll end up lugging around a bulky, unmanageable mess.

Here’s why feature prioritization is critical:

  • Resource Management: Let’s face it, resources are finite. Whether it’s time, budget, or human effort, spreading them too thin over a multitude of features is a recipe for disaster. Prioritizing helps you allocate these resources wisely, focusing on what brings the most value with the least investment.
  • Market Validation: Your MVP is essentially a test balloon. It’s about getting a product out there to see if it floats. By prioritizing features, you ensure that your MVP hones in on solving core problems for your users. This approach helps in validating your product idea with real market feedback.
  • Avoid Feature Creep: Feature creep is like an uninvited party guest – it starts with one small thing and before you know it, you’re overrun. Prioritizing keeps you disciplined, ensuring that your MVP stays true to its ‘minimum’ aspect and doesn’t become bloated with unnecessary features.
  • Faster Time-to-Market: Every added feature is a time sink. By focusing on fewer, essential features, you can accelerate your development cycle and get your product to market quicker. This speed can be crucial in staying ahead of competitors.

Exactly How to Prioritize Features for MVP

Alright, let’s get down to the nitty-gritty of prioritizing features for your MVP. It’s like being a kid in a candy store with limited pocket money – you’ve got to pick wisely. 

Here’s a mix of proven techniques and a dash of unfiltered advice to get you started.

The Tried and Tested Techniques

1. Kano Model - Pleasing Your Customers

The Kano Model is one of the best ways to sort your features. It categorizes features into ‘Delighters’, ‘Performance’, and ‘Basic’. 

Delighters are unexpected features that wow your users. 

Performance features are directly related to user satisfaction. 

Basics are the must-haves. 

For an MVP, focus on the Basics and sprinkle a couple of Delighters for that ‘wow’ factor.

2. MoSCoW Method - The Art of Compromise

MoSCoW is another one of the best methods out there. stands for Must-Haves, Should-Haves, Could-Haves, and Won’t-Haves. This method is about setting clear boundaries. 

Your MVP should be heavy on the Must-Haves and light on everything else. 

The Won’t-Haves are especially important – they’re like the landmines you definitely want to avoid stepping on.

3. Weighted Scoring - When Numbers Speak Louder Than Words

This method is about assigning numerical values based on factors like user impact, business value, or cost. It’s like having a scorecard for each feature. The ones with the highest scores get a ticket to your MVP.

4. User Story Mapping - Walking in Your User’s Shoes

Create a visual map of your user’s journey and pin the features along this path. It gives you a clear picture of what’s essential from the user’s perspective. It’s like planning a road trip and marking the must-visit stops.

Our Best Tips

1. Solve the Core Problem First

Your MVP should be a laser-focused solution to a core problem. Don’t get distracted by shiny features that stray from this path. It’s about doing one thing exceptionally well, not a dozen things mediocrely.

2. Think Scalability

Prioritize features that lay a solid foundation for future scalability. It’s like building a house - you need a strong base to add more floors later.

3. Avoid the ‘Everything but the Kitchen Sink’ Approach

More features don’t mean a better product. It often means a confused product. Keep it simple, stupid (KISS principle) – it never gets old.

4. Listen to Your Gut (But Back it Up with Data)

Sometimes, gut instinct plays a big role. If you strongly feel a feature should be in your MVP, probably it should – but make sure you have some data or user feedback to back it up.

5. Beta Testing Insights Are Gold

If you have the luxury of beta testing, use it to gather insights on which features are hitting the mark. Nothing beats real user feedback.

6. Check the Competitive Landscape

What are your competitors doing? Sometimes, keeping up or slightly outdoing them is crucial. But remember, being different can sometimes be your biggest strength.

Pitfalls to Avoid

1. The ‘More is Better’ Fallacy

This is a trap. More features often mean more complexity and longer development times. Your MVP is not your magnum opus; it’s the stepping stone to it.

2. Ignoring User Feedback

Falling in love with your ideas is easy; falling out of touch with your users’ needs, even easier. Stay grounded in user feedback.

3. Underestimating Time and Resources

Often, what seems like a simple feature can turn into a resource-hungry monster. Be realistic in your assessments.

Prioritizing features for your MVP is part art, part science. It’s about striking the right balance between what’s essential, what’s feasible, and what’s impactful. 

Remember, your MVP is the first step in your product’s journey – make it count, but don’t expect it to be the final destination. Now, use these techniques and tips, and you will be able to prioritze like a pro! 

The PM’s Hot Take

Let’s be real, learning how to prioritize features for MVP is like being a parent picking a favorite child in front of the whole family – it’s awkward, and someone’s feelings will get hurt. But here’s the kicker: your MVP isn’t about democracy or making everyone happy. It’s about making tough calls. In my experience, the best MVPs are those that don’t try to please everyone but nail the essentials. Be brutal in your prioritization. It’s better to have a few features that users love than a dozen they don’t care about. Remember, your MVP is just the starting line, not the finish. It’s where you test, learn, and iterate. So, keep it lean, focused, and user-centric.


Nailing the feature prioritization for your MVP isn’t a walk in the park, but it’s definitely worth the effort. 

It’s about finding that sweet spot where your product meets critical user needs without overextending. Remember, the MVP is your product’s first impression – make it count. 

If you want more insights into product management, dive into Fibery’s treasure trove of resources. 

We’re here to help you slice through the complexities of this hectic world and emerge victorious. Start your journey with Fibery today and redefine the art of building impactful products.

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